What is SEO?
As a subcategory of search engine marketing (SEM), SEO is, along with SEA, the most important method for making websites visible to potential customers via search engines.
SEO is the abbreviation for the English term "Search Engine Optimisation". As the name implies, it is about optimising websites to improve their ranking in the search results (= SERPs) of search engines like Google, Bing and Co. A good ranking is important because most users use search engines as a starting point for their internet research. Your goal as a company must be to pick up potential customers at this early stage of their customer journey and ensure that they end up on your website after entering their search query.
What are the goals of SEO?
As already mentioned, search engine marketing is basically about making your online platform more visible via search engines. The sub-discipline of search engine optimisation pursues this goal via a good search engine ranking in the organic (= non-paid) search results and is designed for long-term success. SEO is not a sprint, SEO is a marathon.
The higher placement usually results in more reach and thus increased traffic on your page. More potential customers ultimately increase the probability of more conversions and leads and thus more sales. If you rank high in the search engines for relevant keywords, you also increase your profile and can strengthen your branding. A website with excellent technology and content and a good search engine ranking is also a strong advertisement and creates the basis for further online marketing activities.
How does SEO work?
For successful search engine optimisation, it is first crucial to understand the purpose of search engines. Google and Co. are designed to display the best and most relevant search results for the search query entered by users. User experience is also the keyword here. Search engine optimisation starts precisely here, in order to give Google the opportunity to classify one's own website as good and relevant for a search query and to give it a top ranking in the search results.
For optimisation, there are various adjusting screws in different areas, all of which contribute to increasing the so-called "SEO score" of your website. Basically, all SEO measures can be divided into the two areas of onsite optimisation and offsite optimisation.
Onsite optimisation includes all measures ON your own website, while offsite optimisation includes all measures OFF your own website.
Onsite optimisation
Onpage optimisation includes all technical and content-related improvements. Technical improvements include settings for page indexing, pagespeed, URL structure, canonicals or server redirects. Content optimisation includes approaches such as the quality and length of texts, appropriate keywords or title tags and meta descriptions. The decisive criterion for successful on-page optimisation is to structure your website in a search engine and user-friendly way and to fill it with content that offers users added value.
Offsite optimisation
So-called link building falls into the area of off-site optimisation. On the one hand, this involves getting as many good links as possible from external websites to one's own - the so-called "backlinks". Because if a website is recommended by other websites and linked accordingly, it must have a corresponding quality and high value, which is perceived and evaluated positively by search engines. In addition, outgoing links from one's own website to external websites also have a positive effect if they provide further relevant information for users. Building a link network not only has a positive effect on the search engine ranking, but also helps to increase the awareness of one's own brand and to get visitors from external websites to one's own site.
What our customers can expect from us in the field of SEO.
Depending on your individual requirements, we will find the optimal SEO strategy for you. In addition to an intensive analysis of your digital platform, we can also can also support you fully in the implementation of the resulting optimisation measures.
SEO Audit
Using the most common tools and best practice approaches, we put your platform through its paces and uncover your website's potential. Based on our analysis in the areas of onpage and offpage, we provide you with a recommendation for action with prioritisation of the measures to be implemented and an estimate of the effort required. Afterwards, you can decide whether you want to carry out the optimisations yourself or hand them over to us.
SEO Implementation
We will gladly implement the results of the audit in consultation with you and increase your SEO score. In addition to all technical optimisations, we support you with extensive keyword research if required and find the terms that are relevant for your potential customers. By creating SEO-optimised texts for your landing pages, we create target group-relevant content that inspires your customers. Through continuous monitoring and reporting, we monitor the development of relevant KPIs and keep you up to date at all times.
Feel free to contact us. We look forward to hearing from you.
Please have also a look at the following area SEA and Social Media to discover our entire portfolio in the field of Online-Marketing.
Your Contact Person.
Do you have questions about search engine optimisation or about elio in general? Contact Johannes Dobhan. He will be happy to help you.
