Facts about the customer
The Cube brand was founded in Waldershof in the Fichtelgebirge in 1993. To this day, the bicycle manufacturer is owner-managed and has always remained true to its location in the Upper Palatinate, despite its steadily growing international success in over 70 countries.
The company's product range is extremely broad. It currently includes almost all bike and e-bike product types as well as an extensive collection of clothing and accessories. With more than 4,000 bicycles produced per day, Cube brings more than 1 million bicycles to the global market every year.
Bicycle industry
B2C/D2C
1993
>1.300
Facts about the project
The challenge
Our solution
elio has developed an individualized e-catalogue for Cube based on Shopware 6. In addition to a modern and user-friendly UX design and specially developed templates, customized CMS elements were implemented that are globally available, reusable and configurable. These elements, such as product badges, are displayed on the product detail pages via intelligent feature mapping, allowing Cube to present its products in a targeted and efficient manner.
In addition, a store finder was developed that integrates Google Maps and processes data from CubeConnect (Cube's own data system) and an external tool to display both direct retailers and distributors.
elio has also created a seamless interface to the internal ERP system and set up a press area based on experience worlds and categories. An FAQ system and a requirement-specific product comparison round off the user experience-oriented solution.
