Who is Noxum?
Noxum has been developing pioneering software solutions in the areas of web systems, e-business, product information management and technical communication since 1996. With over 25 years of
experience, Noxum has positioned itself as a proven partner for long-term success. The broad portfolio includes a high-performance CMS and NovaDB, a web-based headless Product Information
Management (PIM) system that is specially tailored to the requirements of omnichannel commerce.
The products are used in business areas such as e-commerce, product information management and technical documentation. Well-known customers include AUDI AG, JURA Elektroapparate AG and Dr
Ing. h.c. F. Porsche AG.
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NovaDB PIM system in a nutshell
NovaDB PIM is a future-proof, headless PIM system designed as a SaaS browser application to meet the
specific requirements of omnichannel commerce. The system enables centralised and efficient management of
product information, ensuring an optimised customer experience across all digital channels.
As a cloud-based application, it offers companies the flexibility and scalability they need to seamlessly
organise and update product information. This improves responsiveness and agility in the market, enabling
companies to react quickly to changes and increase their competitiveness. At the same time, the platform
minimises the risk of data inconsistencies and ensures that products are always up to date. This is crucial
for increasing customer satisfaction and building trust.
The headless PIM system acts as a data hub and combines data sources for a comprehensive view of
information. It offers not only management, but also modelling, recording, editing and provision of content.
The NovaDB headless PIM system is ideal for companies in omnichannel commerce that need to manage their
product information efficiently and be up and running quickly. The software is aimed at companies that do
not have time for lengthy projects and are looking for a quickly available, flexible and scalable platform.
With this platform, you can quickly prepare and transform your PIM data, and then play it out in real time
in relevant channels such as online shops, marketplaces and e-procurement systems.
The benefits of Noxum NovaDB
- Standardised management of all product information across online and offline channels
- Faster time-to-market thanks to automated processes
- Configuration instead of programming thanks to low-code/no-code option
- Automated content creation thanks to the integration of AI tools and large language models
- Seamless integration with existing systems thanks to MACH architecture
What NovaDB PIM can do
NovaDB PIM acts as a central hub for all your product information, ensuring consistency and accuracy across all sales channels. This centralised management enables a rapid response to market changes and adapts flexibly to the needs of your customers. As a result, the platform minimises the risk of data inconsistencies and ensures that product presentations are always up-to-date, which strengthens your customers' trust and increases their satisfaction.
The NovaDB Delivery API is the ideal solution for a scalable and efficient e-commerce platform. It combines high performance, efficiency and reliability with the ability to enable real-time scaling and updates. This allows you to flexibly adapt your online business to a dynamic market environment and take it to the next level. The API ensures the rapid distribution of millions of pieces of product information, providing up-to-date data on prices, product specifications and more in near real-time, while remaining stable and performing even during unexpected traffic spikes. In this way, the NovaDB Delivery API guarantees a smooth and uninterrupted customer experience.
The solution is also future-orientated and supports the integration of AI tools and large language models (LLMs). Such technologies, such as GPT for automated content creation and DeepL for translations, make content production more efficient. They enable the creation of dynamic content that is precisely tailored to the interests and behaviour of your customers, which significantly improves the customer experience.
NovaDB PIM fördert die Effizienz und Präzision in der Verwaltung und Kommunikation von Produktinformationen durch die Unterstützung wichtiger Industriestandards und Klassifikationssysteme. wie ETIM, ECLASS, BMEcat und UNSPSC. Diese Standards erleichtern die Integration, Verwaltung und den Austausch von Produktinformationen und tragen so zur Konsistenz und Genauigkeit der Daten bei.
The Noxum Plugin for Adobe® InDesign® offers designers and marketers the possibility to access current data and content from NovaDB directly from InDesign®. This seamless connection between content creation and customised layout increases process reliability and cost efficiency.
NovaDB's Excel add-in makes it possible to edit product data directly in Excel and import it into the tool. This means that product data can be edited directly in the familiar Excel environment. Familiarisation with the NovaDB system is not required. With the add-in, data can be imported, updated, mapped and newly created, which simplifies the maintenance of large amounts of data in particular.
The MACH architecture (microservices, API-first, cloud-native, headless) offers a modern approach to building flexible and scalable digital systems. As part of this architecture, NovaDB as a headless PIM system enables the front end to be completely decoupled from the back end. This gives companies the flexibility to manage their product information independently of the presentation level and make it available seamlessly across different channels. NovaDB integrates seamlessly into the MACH architecture, supports microservices and API-driven communication, and thus offers a future-proof and high-performance solution for the requirements of omnichannel commerce.
A case says more than 1,000 words
Festool GmbH, a leading manufacturer of premium power tools based in Wendlingen am Neckar, Germany, has made significant progress with the introduction of a digital-first strategy and expansion into the direct-to-customer (D2C) market via its new online shop. Since its foundation in 1925 by Albert Fezer and Gottlieb Stoll, the company has continued to develop.
Challenge: Efficient product data management
In the dynamic e-commerce market, Festool was faced with the challenge of implementing agile product data management that would enable rapid portal updates. The increasing demand for video content, detailed product descriptions and high-resolution images led to a significant increase in data volume and the complexity of data management.
Solution: NovaDB as a central data hub
Festool opted for NovaDB as its data management solution. This platform offers:
- Access to all PIM data: Comprehensive management of all product information.
- Efficient data preparation: Optimised data for all sales channels.
- Perfect content control: Flexible and precise control of content.
- Accelerated portal updates: Reduction of update times in the online portal from several days to just a few minutes.
Thanks to the integration of NovaDB, Festool was able to drastically reduce the update times of its online shop and further strengthen the specialised trade as a strategic partner. Centralised data management enabled a rapid response to market changes and improved customer satisfaction thanks to constantly up-to-date product information. With NovaDB, Festool has laid the foundations for a successful future in e-commerce.
elio, your integration partner for NovaDB.
We help you to integrate NovaDB seamlessly! As a proud technology partner of Noxum, together with
synQup as
an integration platform, we are your perfect integration partner.
The close cooperation between elio and Noxum enables us to offer customised solutions that are precisely
tailored to the needs of our customers. Our many years of experience in the field of performance IT services
coupled with synQup's innovative integration options enable us to ensure seamless integration into your
existing IT infrastructure.
Together we will optimise your business processes and increase the efficiency of your systems by using NovaDB. We are convinced that this partnership will help you to make your company fit for the future and achieve your business goals.
‘The partnership with elio offers faster time-to-value solutions for companies that want to connect Shopware, OXID or Shopify to a modern PIM system. This strategic partnership represents an important step for us in further expanding our strengths and many years of expertise in the PIM and e-commerce sector.’
Norbert Klinnert - CEO at Noxum
‘The partnership between elio and Noxum is a milestone for the integration of NovaDB into the IT infrastructure. Together, we offer customised solutions that optimise business processes and equip companies for the future.’
Jochen Kernwein - CSMO at elio
Key facts about NovaDB
- Centralised data management via a browser-based SaaS platform
- Simple integration with the help of standardised APIs
- Scalability and flexibility thanks to MACH architecture
- Support for industry standards such as ECLASS and BMEcat
- AI integration for automated content creation and translation
Your potential benefits
- Centralised management of all product information: NovaDB ensures consistent and accurate handling of product data across all sales channels.
- Improved customer loyalty: Up-to-date and detailed product information allows customers to be addressed in a personalised way, which significantly enhances the shopping experience in the online shop.
- Faster time to market: Automated workflows speed up the release of new products and increase responsiveness to market demands.
- Seamless multi-channel sales: The platform enables effortless synchronisation of product information across various sales channels such as web shops, apps and social media.
- Future-proof: The MACH architecture offers flexibility and scalability for future requirements.
Feel free to contact us. We look forward to hearing from you.
Ihr Ansprechpartner.
Do you have questions about the online shop or elio in general? Contact Jochen Kernwein. He will be happy to help you.
