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Advantages of an SEO analysis
In order to identify the strengths and weaknesses of your website, the basis is always a thorough SEO analysis. This allows the full potential of your website to be exploited. A professional SEO analysis can provide crucial insights into the performance of your website by identifying the weak points and potential for improvement. This in turn is the key to making your online platform more visible via search engines and reaching potential customers. Not only will your site be faster and easier to find, but the user experience will also increase with the help of a search engine optimized website.
Further reasons for an SEO analysis:
- Recognizing and solving technical problems
- Gain valuable insights into the competition
- Better positioning in your industry
- Increase in organic traffic
- And much more...
Advantages of an SEA analysis
Advertisements via Google Ads are a standard advertising method for many companies. However, these campaigns often fall short of the potential they could achieve. There are an incredible number of small adjustments that can be optimized to increase performance. Through a comprehensive analysis of both internal and external factors, we help you to exploit the full potential. Get a realistic overview of sales through tracking optimizations, improve the effectiveness of your campaigns through setting recommendations and improve the overall performance of your campaigns.
Further reasons for an SEA analysis
- More precise targeting of the target group
- Lower CPC through campaign optimization
- Higher ROAS
- And much more...
How does SEO work?
For successful search engine optimization, it is crucial to first understand the purpose of search engines. Google and other search engines are designed to display the best and most relevant search results for the search query entered by users. User experience is also the keyword here. Search engine optimization starts right here to give Google the opportunity to classify your own website as good and relevant for a search query and to give it a top ranking in the search results.
SEO analysis process
There are a number of different optimization levers in different areas, all of which help to increase the SEO score of your website. Basically, SEO analysis can be divided into the following areas: Onsite and offpage optimization analysis. Onsite optimization includes all measures ON your own website, while offpage optimization includes all measures OFF your own website.
Onsite optimization
The analysis of onsite optimization includes all technical and content-related improvements. Technology includes settings for page indexing, page speed, URL structure, canonicals tags, UX/UI design or server redirects. Content optimization includes starting points such as the quality and length of texts, suitable keywords or title tags and meta descriptions.
Offpage optimization
When analysing off-page optimization, the link profile of the website is analyzed. On the one hand, it is checked how many and in particular good links from external websites lead to your own - this is referred to as "backlinks". If a website is recommended by other websites and linked accordingly, it must be of a corresponding quality and high value, which is perceived and evaluated positively by search engines. In addition, outbound links from your own website to external websites also have a positive effect if they provide further relevant information for users. Building a clean backlink profile not only has a positive effect on search engine rankings, but also helps to increase brand awareness and attract visitors from external websites to your own site.
How does SEA work?
Search Engine Advertising involves managing a search engine advertising account that can be used to place ads in the search engine and in the partner network, for example to increase conversions or draw attention to offers. The large user base of Google products such as the Google search engine, YouTube or Gmail means that almost every conceivable target group is available in the Google Ads area. With a market share of 80 % to over 90 % in the search engine sector, it can be said that Google Ads is relevant for almost every company.
Procedure of an SEA analysis
An SEA analysis is a comprehensive review of your Google Ads settings that goes beyond monthly monitoring. Such an analysis helps you to get the most out of your campaigns by uncovering errors and optimization potential. The analysis is divided into an internal analysis and an external analysis. The internal analysis includes all settings within the Google Ads account, while the external analysis includes other tools associated with Google Ads, such as Google Tag Manager, the Google Merchant Center or similar.
Internal analysis
As part of the internal analysis, all settings that are made in Google Ads itself are checked. These can be basic conversion settings, budget settings & optimizations or the use of extensions.
External analysis
Google Ads often works together with other tools. External analysis can include checking the Google Tag Manager, the Google Merchant Center and the behavior of the competition. The decisive factor for your success is often the competition to which you should adapt.
